Sandwiched between Black Friday and Cyber Monday is Small Business Saturday. This is the day consumers get a bit of an incentive to shop and support local businesses.
The brainchild of American Express (you know, that small local business….), Small Business Saturday goes by the slogan “think big shop small.”
Not completely certain what that slogan means but I do know if you shop at select local businesses and pay with your registered American Express card you can get a $30 credit. Sweet.